A number of weeks back, I wrote two posts about QR codes and some ways to use them and not to use them. While I think that they can be valuable if used correctly, directing potential buyers to a specific webpage might be accomplished faster with a custom URL.

In a recent article on CNN.com, researchers found that nearly eight out of ten college students did not know what to do with a QR code. I realize that most real estate agents are not targeting college students, however, college age adults are often at the cutting edge of technology. If students are not familiar with QR codes, how can it be expected that older generations understand them either?

This is where custom URLs can be far more valuable. If a potential buyer drives by a house that they are interested in, a rider with the URL allows them to easily remember the address and the website. Normally, the ULR is the address of the home, www.123MainStreet.com. The convenience of the custom ULR also enables drive-bys to stay in their car, instead of having to walk up to a sign and scan a QR code.

The great thing about QR codes and custom URLs is that they do not have to be mutually exclusive. Both can be used on every listing to drive marketing and showings. The important thing to remember is that as technology advances, every agent needs to stay up to date. Not every marketing strategy needs to be used on every listing, but if you are familiar with many strategies, you will not be left scratching your head when a seller asks for a specific type of marketing.